Wednesday, January 19, 2011

What the Super Bowl success teaches us about brand

Did you watch the Super Bowl on Sunday? has over 100 million people. The game was entertaining to watch and funny. New Orleans won 31-17. Drew Brees, Saints quarterback was the most valuable player and he loved his country and take your child - who carried out the noise-canceling headphones - on the spot and carry it around after the game.

Bring the Super Bowl, because you can learn much about the brand itself. If you see the weeks before the Super Bowl, beat the big box retailers buying a new TV, better to see "big game". Supermarkets and delis, to promote his party trays for the big game. "That's because the Super Bowl is the crown jewel of the NFL, so they have registered. To the words" Super Bowl "in your ad, you must pay a fee to the NFL Light. Coors made. So, you have many Super Bowl on Coors Light commercial in recent weeks seen. Interestingly, the Coors Light can not run an ad during the game. M & M paid a fee. I am your ads love with M & M, on the conveyor belt in supermarket.

NFL is working hard to protect their brand Super Bowl. You have to work hard in order to cultivate, promote and protect their personal brand as well. Development and care for your unique personal brand is the first step in creating a positive personal impact.

I'm sure you know who I mean when I say that Shaq, Madonna and Bono. These are people, strong brands. However, the heights not only for athletes and celebrities. All successful people to create and to maintain their unique personal brand. Your brand is what others think of you. It is a combination of many things - what you represent, how they behave, how they dress, their online presence. Nature abhors a vacuum. If you are not aware of your brand, others do it for you.

How do you go about creating your personal brand, remember that a good brand will appeal not everyone. A brand that appeals to everyone is to vanilla. If a make Cherry Garcia, something that is uniquely you. A good brand will appeal to many people, but also off a certain percentage of the population.

Take my "Common Sense Guy" brand. Appeals to the many people. But some people seem "common sense", a "boy" to pedestrian and a little too familiar. Good. These people are probably not really interested in what I have to say and how I say it anyway.

There are two simple steps and common sense to create a strong personal brand.

1. Decide how you want people think of you. 2. Whatever it takes to they think that way.

If you choose to fire, the residence of the brand at all times. Be consistent and constant. Do what you can do to strengthen your brand. For example, all my words are "common sense" in them. I'm sure I've just noticed that each of my articles with a paragraph that begins: "The point here is common sense ..." I avoid long and complex analysis. I work hard to simplify the complex and offer simple, easy-to-implement tips from my customers. I use humor in my conversations - and often the peppers with the words - "After all, it is common sense, right?"

I work very hard for ever and ever place myself as someone who has common sense answers to the races every day and has questions of life success.

William Arruda, my friend and writer reads the Career Award ...

"Take the brand in everything you do. People with a strong personal brand to ensure that everything they do and all that surrounds you communicate your brand message."

The point here is simply common sense. Successful people create positive personal impact. Development and care for your unique personal brand is the first step in building your brand. Brand building needs work, but is conceptually simple. Two things to do. First, decide how you want people think of you. Then do what it takes to make you think Sun Your brand is important, and how the NFL, do everything to protect it and build it.

That's my opinion about the Super Bowl and personal branding. What is yours? Please take a minute to post a comment to share your thoughts with us by leaving on the feedback button in the upper right corner. Thanks for reading.


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